I build strategic brand identities and illustrations that help ambitious businesses earn instant trust and attract the clients they actually want.
I build strategic brand identities and illustrations that help ambitious businesses earn instant trust and attract the clients they actually want.
SELECTED PROJECT
BIOGRAPHY
Brand design and illustration are not decoration, they’re decision-making. They live in positioning, in restraint, and in the moments a company finally feels like itself.
Brand design and illustration are not decoration, they’re decision-making. They live in positioning, in restraint, and in the moments a company finally feels like itself.
Brand design and illustration are not decoration, they’re decision-making. They live in positioning, in restraint, and in the moments a company finally feels like itself.
For the last decade I’ve built identities and illustrations for founders, studios and challenger brands who need to look credible before they’re famous. Strategy first, then the marks, images, type and systems that keep it consistent everywhere it shows up.
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Projects Completed
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Projects Completed
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Happy Client
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Happy Client
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Brands Collaborated
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Brands Collaborated
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Years Experience
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Years Experience
SKILLS AND EXPERTISE
Brand Strategy & Positioning
2021—2026
Visual Identity & Logotypes
2021—2026
Typography & Design Systems
2021—2026
Illustration & Image Making
2021—2026
Packaging, Print & Rollout
2021—2026
WORK EXPERIENCE
Independent, Brand Designer & Illustrator
2021—Present
Independent, Brand Designer & Illustrator
2021—Present
Halden & Co, Senior Brand Designer & Illustrator
2019—2021
Halden & Co, Senior Brand Designer & Illustrator
2019—2021
Northvale Studio, Brand Designer & Illustrator
2017—2019
Northvale Studio, Brand Designer & Illustrator
2017—2019
Field Studio, Junior Designer & Illustrator
2015—2017
Field Studio, Junior Designer & Illustrator
2015—2017
CLIENT WORDS
"We came in thinking we needed a new logo and left with a brand we finally understood. The positioning work reframed how we talk about ourselves, and every asset since has been easier to make because the system already answers the question."
Ephram Vale
Creative Director, Marlowe & Finch
"We came in thinking we needed a new logo and left with a brand we finally understood. The positioning work reframed how we talk about ourselves, and every asset since has been easier to make because the system already answers the question."
Ephram Vale
Creative Director, Marlowe & Finch
"We came in thinking we needed a new logo and left with a brand we finally understood. The positioning work reframed how we talk about ourselves, and every asset since has been easier to make because the system already answers the question."
Ephram Vale
Creative Director, Marlowe & Finch
"Our old identity looked like everyone else in the category. The new one is quieter and somehow far more confident — investors stopped asking what stage we were at, which tells you enough."
Ilse Brandt
Founder, Northvale Capital
"Our old identity looked like everyone else in the category. The new one is quieter and somehow far more confident — investors stopped asking what stage we were at, which tells you enough."
Ilse Brandt
Founder, Northvale Capital
"Our old identity looked like everyone else in the category. The new one is quieter and somehow far more confident — investors stopped asking what stage we were at, which tells you enough."
Ilse Brandt
Founder, Northvale Capital
"The packaging system shipped across nine products without a single design bottleneck. Everything was documented, the type and colour rules held up, and our printer had no questions for once."
Tomas Reiner
Brand Lead, Verdant Botanics
"The packaging system shipped across nine products without a single design bottleneck. Everything was documented, the type and colour rules held up, and our printer had no questions for once."
Tomas Reiner
Brand Lead, Verdant Botanics
"The packaging system shipped across nine products without a single design bottleneck. Everything was documented, the type and colour rules held up, and our printer had no questions for once."
Tomas Reiner
Brand Lead, Verdant Botanics
AMESTERDAM — WORLDWIDE