Serein Objects

Serein Objects campaign portrait: a model with orange-tipped locs, multicoloured glasses and a monogram-print orange blazer layered with gold chains

Role

Brand Strategy, Visual Identity, Illustration & Packaging

Client

Serein Objects

Project type

Homeware

Project overview

Ovenbird is a neighborhood patisserie that outgrew its handwritten labels. The identity is built around a single repeating pattern, boxes, bags, ribbon, the window, so the shop reads from across the street. A badge mark and art direction for everything the counter touches.

Serein Objects editorial artwork: illustrated figure in an orange coat standing against a cream ground
Serein Objects editorial artwork: bold poster of layered floral and organic shapes in orange, pink and green
Serein Objects editorial artwork: Bauhaus-style geometric composition of overlapping bars and circles
Serein Objects editorial artwork: Memphis-style illustration of stylised figures with polka-dot patterning
Serein Objects editorial artwork: organic cut-out shapes in warm tones on a deep navy ground

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