Gala Soda
Role
Visual Identity, Illustration, Packaging & Campaign Art Direction
Client
Gala Soda Co.
Project type
Beverage
Project overview
Plump is a mango soda entering a shelf full of pastel cans whispering about wellness. The brief was the opposite: bubble letters that barely fit the can, a purple that argues with the fruit, and art direction loud enough to be seen from the register.
