Verdan Studio

Verdan Studio campaign portrait: two models in bright colourblock outerwear, one in a green cap and yellow jacket, against a teal backdrop

Role

Brand Strategy, Identity, Illustration & Digital Direction

Client

Verdan Studio

Project type

Wellness

Project overview

Solene spent a decade as a salon-only label, known by the hands that used it and almost no one else. Going direct meant writing the voice it never needed behind a counter, a mark that survives a phone screen, and packaging made to be opened on a bathroom shelf.

Verdan Studio brand artwork: black and white brushstroke curve sweeping beneath a broad field of scarlet red
Verdan Studio brand artwork: sweeping red arc painted over a black brushstroke on a cream ground
Verdan Studio brand artwork: bold black brushstroke arc with a scarlet accent on a cream ground
Verdan Studio brand artwork: red and black brushstrokes curving across a cream ground
Verdan Studio brand artwork: black S-curve ribbon brushstroke trailed by a white stroke on cream

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